Pilkington Partners - Strategy Marketing Communications

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Strategy \| Marketing \| Communications
Your Company's Persona You are often recognized by your clothes and your speech; your company can be, too. How your company presents itself becomes part of its persona, and its ingredients can be managed. Here are some elements and tools for you to consider.
Creative Services Imaginatively translating your product and marketing initiatives into designs and copy for different media alternatives like your website, print, television, radio, on-line banner/text ads, sales promotion and collateral is a complex activity requiring special expertise.
Corporate Identity Including its logotype and graphics, your company’s visual identity should reflect a unique as well as cohesive look for the company’s literature, website, stationery, packaging, signage and advertising.
Website Planning and Design A site which effectively delivers messages, information or executes specific activities while optimizing search engine capabilities is an expected, minimal communications device and will say as much about your new company or product as anything can.
Interactive Strategies and Campaigns are increasingly important marketing activities, giving access to the Internet on a basis usually more economic than traditional media.
Public Relations Think about how to pursue and execute unpaid stories, facts or messages in appropriate media vehicles. Again, to be done well, this requires special skills, experience, contacts and relationships.
Media Planning, Buying and Management Planning, buying and measuring media performance to optimize reach to consumers is also complex task. It requires sophisticated tools, data access, experience and relationships to do well.
Consumer and Trade Collateral You will probably need design and development services for marketing materials needed to promote and explain a product or services’ features and benefits to businesses or consumers, including product packaging, brochures and display materials.
Direct Response Direct-to-the-consumer marketing programs may be important with your product’s category. Traditionally these have been in the form of unique mailers to select and target consumers but an increasing trend is to utilize email distribution.